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Integrating technology with a personal touch
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Published with the October 1, 2013 Baton Rouge Business Report. Copyright © 2013 Louisiana Business Inc. Special Advertising Section.
Founded in 1883, Whitney Bank has served people and businesses across Louisiana and the Gulf South for 130 years, with Baton Rouge as a hub of opportunity along the bank’s current footprint. As Greater Baton Rouge and Whitney Bank grow, technology is rapidly becoming an integral, essential part of the community and clients’ everyday lives.
“The way our clients bank today is changing rapidly, even from only five years ago,” says Whitney Bank Market President and Baton Rouge resident Troy Hebert. “Today, businesses and their customers operate in a fast-paced, mobile environment. Wherever they go, Whitney can meet their needs with the electronic banking services, products and security they need to succeed in a new era of advanced technology.”
Hebert says Whitney has strong, solid roots as Louisiana’s longest continuously operating bank but has evolved with industry trends and client preferences, incorporating new technology into its consumer and business banking offerings—smarter ATMs, commercial card solutions, remote deposit capture services, and robust online and mobile banking. As technology progresses, clients may soon have access to more cutting-edge options such as interactive digital tellers, mobile bill pay and cloud-based transactions as timely and accurate as online banking.
While technology is changing the way businesses and banks operate, Hebert says Whitney still knows that capable, committed people and award- winning service are invaluable to successful business partnerships with the bank’s clients.
“Technology is driving business. But, customer service has always been a Whitney Bank trademark and will always be fundamental to our client re- lationships,” Hebert emphasizes. “We’re committed to providing and delivering products, services and technology that meet all of our clients’ financial needs and objectives in today’s economy. We also know personal attention and exceptional service are equally important and are the keys to positive results in the business world.”
With even more new technology-based innovations on Whitney’s financial services horizon, Hebert says he is excited to be working with the greater Baton Rouge community as the region and the bank accelerate into the digital age.
“From our perspective, banking is all about helping people succeed,” says Hebert. “We believe we have the strategic advantages of strength, longevity and innovation with the added benefits of local decision-making, regional resources and technology. Baton Rouge is thriving, and Whitney Bank is ready with the financial services and products that local businesses and families need to achieve their financial goals and dreams.”
Learn how Whitney Bank can help your business. Visit a Whitney banker or whitneybank.com today.
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