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Bringing events to life
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Published with the October 1, 2013 Baton Rouge Business Report. Copyright © 2013 Louisiana Business Inc. Special Advertising Section.
With business steadily increasing over the last couple of years, American Audio Visual continues to add advanced equipment, staff and partnerships, which allows the company to drive the design aesthetic of each of its events along with offering the latest in audiovisual.
“We bring our client’s vision and theme to life,” says Hans Wax, AAV’s director of operations and co-owner. “We incorporate elements such as custom set design and atmospheric lighting effects that always exceed expectations. Taking technology into a real-life application is what we really pride ourselves on.”
While AAV offers equipment rental, it also handles event design, including set pieces, backdrops and decorative stage elements. The company can integrate its own expertise and technology with that of the client’s creative team so all screens and audiovisual elements are seamless within the production and set.
AAV’s staff offers expertise in live sound, theater, DJ work, musical performance and set dressing in addition to understanding the latest in audiovisual equipment. This expansive background allows AAV to support all facets of an event and provide expert operation of the audiovisual components.
From designer corporate events and galas to Mardi Gras balls and concerts, AAV handles events of all sizes. The company’s client roster boasts well-known names from all across the Gulf South, such as the Baton Rouge River Center, LSU, YMCA, Tiger Athletic Foundation, Pennington Biomedical Research Foundation and, of course, numerous Mardi Gras krewes.
“Our clients want their images to pop. They want displays that become seamless into the backdrop,” says Tony Arieux, AAV’s sales & marketing director. “Our goal is to create a coherent and flowing set that looks permanent, even though it is actually a temporary construction.”
Meanwhile, the company stays on top of the latest innovations and continues to upgrade its equipment by investing in new display technology, cameras, switchers, event support gear and more.
Less noticeable, but equally important, is AAV’s dedication to the principles of efficiency—from making its offices more energy-efficient, to replacing lights with LEDs, to updating its vehicle fleet for better gas mileage.
“Even in the process of load-in and load-out for an event, we’re mindful of efficiencies and how they impact our client’s dollar,” says Arieux. He adds, “Many businesses tout their customer service, but in our world we mean it. We have to speak two languages: Our clients describe what they want, then we determine what technologies will offer those benefits and communicate it.”
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