Special Advertising Feature
YOU MAY KNOW Rebel Graphix as a rubber stamp and engraving company dating back to 1957, but these days the company is taking its work to the streets. From matching Coca-Cola’s famous red color on seasonal vehicle advertisements to printing the luscious fruit depicted on Capitol City Produce’s 52-truck fleet, Rebel Graphix is staying true to its name by being different from everyone else.
“There’s really no sign we can’t do,” says Sales Manager Mark Vincent. But the company’s services don’t stop at large format printing. Rebel Graphix can also do custom packaging and order fulfillment, while still offering those rubber stamps and engraving. Addy Award-winning designers on staff and a color management consultant ensure that every project—even those with a minimum order of one—is completed to perfection.
“What separates us from the others is the true calibration of our equipment to every media that we print on,” explains President Lewis Roeling. “It is a painstaking process of making sure that once a piece is printed on our equipment, that color matches perfectly every single time.”
A longtime employee of the company, Roeling and his wife, Lisa, purchased Rebel Graphix from original owners Bill and Ouida Cleveland in 1987 after they graduated from LSU. The couple focused on products like name badges and desk signs for many years before getting into vinyl and large format digital printing.
“That’s when things started turning,” says Roeling.
The company’s attention to detail has helped attract clients like Coca-Cola, Honeywell, ExxonMobil, CC’s Coffee House, Capitol City Produce, Tin Roof Brewing, Baton Rouge Zoo, Our Lady of the Lake, Ochsner and The Louisiana Marathon.
“When we looked to rebrand ourselves two years ago, the biggest thing we looked at in the industry that was lacking was accurate color representation,” says Vincent. “It takes a huge investment to be able to match color. We saw that as an opportunity to set ourselves apart.”
In 2013, the company beat out local, regional and national competition for the Capitol City job, and last year CC’s called looking for a vendor that could accurately capture their signature red and fulfill orders for their stores across the region.
“When CC’s came to us, it took a good bit of brain thrust to refine our process and have all the products ready to ship out to their thirty-something stores and not have them miss one item from each package,” says Vincent. The team pulled it off. “They had never had that kind of success rate, ever,” he adds.
From safety signage and instrumentation tags for ExxonMobil and Honeywell to a custom king cake box for an ad agency, Rebel Graphix has come a long way from its rubber stamp days. “We still do the smaller things that we were founded on,” says Roeling, “but we’ve increased the business 20-fold because of our focus on color and desire to always satisfy the customer.”
At Rebel Graphix, customers matter (and are often greeted by name when they walk in the door), but so do their colors. “Color is important to our customers, so it’s important to us,” says Vincent. “We’re small enough to really care about a project, but also large enough to take care of almost any request.”
PRIMARY PRODUCT/SERVICE: Large format digital printing
TOP EXECUTIVES: Lewis and Lisa Roeling, Owners Mark Vincent, Sales Manager
YEAR FOUNDED: 1957
NO. OF EMPLOYEES: 10
PHONE: (225) 387-4634